Innovative Designs Begins Nationwide Television Advertising Campaign
Oct 27, 2008 -- Innovative Designs, Inc. began its nationwide television advertising campaign October 17, 2008. The 60-second spots explain all of the benefits of the Arctic Armor suit along with video showing the suits in use in a variety of outdoor activities.

Early indications show an overwhelming response with web site hits more than doubling since the commercials aired. Commercials will continue to run throughout the upcoming winter season on many channels throughout the country. These, along with feature stories in the nation's top outdoor magazines, will introduce IDIGear products to countless consumers who have yet to be introduced to the products.

Joseph Riccelli, CEO of Innovative Designs, Inc., stated, "Our marketing initiatives, along with the predictions of a cold, harsh winter, meld with our well thought out plans for this season."

The Company

Innovative Designs, Inc. manufactures the Arctic Armor(TM) Line, hunting apparel, swimwear, wind shirts, jackets, sleeping bags, and the multi-function "All in One" under the "i.d.i.gear" label featuring INSULTEX(TM). INSULTEX(TM) is the thinnest, lightest and warmest insulator in the market today. For more information, please visit http://www.idigear.com.