Innovative Designs Adds Big R Stores to Retailer Base
Apr 2, 2008-- Innovative Designs, Inc. has added Big R Stores to its ever-expanding list of retailers. Big R has 50 stores located in Colorado, Nevada, Oklahoma, Oregon, Illinois, Kansas, Washington, Montana, Illinois, Indiana and Wyoming. The Big R stores are recognized by consumers as a 'one-stop-shop' due to their expansive offering of products merchandised in a very large store setting. Big R's slogan, "Almost Anything… Big R's Got It," gets the point across to the customer. The first purchase order for Arctic Armor(TM) apparel has been received by sales representative John Eigen.

CEO Joseph Riccelli commented, "We are pleased to have opened up a business relationship with the Big R chain. They are recognized as a very reputable retailer and are the choice of many shoppers looking for a wide array of products."

V.P. of Sales & Marketing, Gregory Domian, stated, "Big R offers Innovative Designs the opportunity to reach the customer base in locations that have been void of our products. We can now direct the countless inquiries that we have received to see our products at their local Big R store."

Innovative Designs has expanded the Arctic Armor(TM) line for 2008, adding more color combinations along with the new Arctic Armor(TM) Plus suit.

The Company

Innovative Designs, Inc. manufactures the Arctic Armor(TM) Line, hunting apparel, swimwear, wind shirts, jackets, sleeping bags, and the multi-function "All in One" under the "i.d.i.gear" label featuring INSULTEX(TM). INSULTEX(TM) is the thinnest, lightest and warmest insulator in the market today. For more information, please visit http://www.idigear.com.